I had been putting off the move for a number of months hoping that Cellcom would offer a competing product to Rami Levy and keep me from making the move (change is difficult at my age). However when I saw my daughter's last cell phone bill I decided that the time had come to take some action. Unfortunately it seems that Cellcom has too many things on its mind right now and competing with Rami Levy is not a priority for them. I couldn't believe that a response to the upstart Rami Levy from the incumbents would be almost non-existent.
And so ended my relationship with Cellcom. Rami Levy offers you the following:
One time Sim Fee: 39 shekels
Monthly fee: 14.95 NIS
Price per Minute: 20 Agorot
Price per SMS: 15 Agorot.
There are other services available such as Internet surfing however you have the option to turn this and other services off at time of registration.
You will need a phone that works on the 850 frequency (Nokia C2-01 - 490 NIS at Ivory). Even if you don't live near a Rami Levy store, you can still sign up for a Rami Levi account at Ivory Computers.
We are living during interesting times and it will be interesting to see how the incumbents, with their heavy overheads, will deal with the upstarts. Maybe change isn't as bad as I thought.